The Talk
Zoomcar created the self-drive car rental industry in India back in 2013.
As a company making the market, it was critical to focus on customer experience because that was the critical component that would help spread awareness and make customers keep coming back. The Zoomcar team understood that the best path toward virality and hyper adoption was by creating a user experience that would push the envelope and create a wow factor.
For Zoomcar, two critical pieces to this puzzle revolved around the overall booking process coupled with the entry and exit from the vehicle at the start and end of the booking. Unlike other traditional rental players at the time, Zoomcar’s process was 100% online, allowing bookings via app or website. Moreover, payments were made through a gateway and accepted all forms of cards. As it related to the entry and exit of the car, Zoomcar leveraged sophisticated hardware and software to create a robust, one of a kind, keyless entry system that enabled customers to enter and exit a vehicle through a smartphone. A simple tap on the app or an easy SMS would unlock and lock the vehicle. The keys would already be securely fastened in the glovebox for customer convenience.
These are just two of many initiatives that Zoomcar has taken to create a path breaking customer experience in the Indian car rental industry.
In the background of the Zoomcar story, the talk focused on how technology and customer experience became key factors in making or breaking a business.